Celtics Unveil "Different Here" Slogan for 2023-24 Season

A Mantra to Inspire and Unite

Embracing a Culture of Excellence and Resilience

After a thrilling 2022-23 season that culminated in the NBA Finals, the Boston Celtics are gearing up for the upcoming year with a renewed sense of purpose. To encapsulate their aspirations, the team has unveiled a new motto: "Different Here."

This slogan embodies the Celtics' unwavering commitment to excellence and resilience, both on and off the court. It serves as a reminder that the Celtics are a unique franchise with a rich history and a fan base that is unmatched in its passion and dedication. The words "Different Here" speak not only to the team's accomplishments but also to the values that drive their success.

In choosing this motto, the Celtics are seeking to inspire and unite both the players and the community. It is a call to embrace the challenges that lie ahead and to strive for greatness in all endeavors. The Celtics believe that their "Different Here" mentality will empower them to overcome adversity and achieve their ultimate goal: bringing another NBA championship to Boston.